The Creative Process

Client Consultation: Meeting between client & LA Video to outline goals & objectives of campaign.

Production Estimate: Establishes understanding of what LA will provide & the costs associated with proposed production.

Script Development: Message of client is written to paper.  Creates the visual storyline for video & graphics.

Field Production: Shooting of video on location or in a studio.  Consists of product or service shots.  May also include talent with on camera lines.

Editing: Assembly of video as outlined in the script.  Often involves color correction, graphics, audio sweetening & visual effects.

Client Review: Finished project is sent to client for approval.  This is usually done via emailed file, VHS or DVD.

Fulfillment: Upon approval, the final copies are prepared & delivered.